Marketing Research. 3 credits

Catalog description

Develops skills to plan and implement effective marketing research studies. Topics include research design, data collection, statistical analysis, and use of database systems. Offers perspective on how managers can use market data to develop successful product or service strategies. Note: Students enrolled in the Business Administration MBA program and the Business Analytics Graduate Certificate should not take this course, since an equivalent course is included in the MBA program.Offered by SBUS Multidisciplinary. May not be repeated for credit. Equivalent to MBA 721 .