Marketing Analytics. 3 credits

Catalog description

Marketing analytics is a systemic approach to harnessing data/information to drive effective marketing decision making . The objective of this course is to equip you with the tools required to address fundamental marketing decision problems using a data-driven approach. It will train students to view the marketing processes and relationships systemically and analytically.Offered by SBUS Multidisciplinary. May not be repeated for credit. Equivalent to MBA 720 .