AMGT 752

Arts Entrepreneurship. 3,6 credits

George Mason University · UGRD · Fall 2026

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Lecture course in discovering and developing entrepreneurial skills in the arts. Students will conceive, develop, and present a for-profit or not-for-profit business plan and strategy; which will include model(s), market overview, management structure, along with revenue streams, an acquisition strategy, and technical and information technology strategies. Advanced course focuses on developing financial planning skills, funding strategies, marketing and arts sales. Offered by Arts Management. May be repeated within the degree for a maximum 6 credits.

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Class #george_mason-0944Fall 2026UGRD
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