Public Relations and Marketing Strategies for the Arts I. 3 credits

Catalog description

Teaches strategic way of thinking about audience, community, and markets. Structured into four modules, beginning with fundamentals of strategic planning. Students learn about external and internal environments and the interplay among them; discuss marketing fundamentals pertaining to arts audiences; and are introduced to fundamentals of applied marketing media and advertising fundamentals. Offered by Arts Management. May not be repeated for credit.