F Artificial Intelligence in Marketing

Catalog description

54 hours lecture per term. This course explores how artificial intelligence (AI) is transforming marketing strategies and customer engagement. Students will learn how businesses use AI-driven tools for market research, content creation, customer segmentation, predictive analytics, and personalized marketing automation. The course covers key AI applications, including chatbots, recommendation engines, sentiment analysis, and AI-generated advertising campaigns. Ethical considerations, data privacy, and responsible AI marketing practices are emphasized. Upon completion, students will be able to integrate AI-powered solutions into marketing strategies to enhance business performance and customer experience. (Degree Credit) (CSU)