F Understanding Multicultural Markets in U.S.

Catalog description

54 hours lecture per term. This course provides comprehensive coverage of the multicultural marketing environment in the U.S., taking into consideration the changing needs and growing influence of ethnic and racial groups. Exploring the differences and commonalities that exist among the groups, the course examines the roles of business and the U.S.' marketing system in providing goods and services to meet each group's needs. This course fulfills the Multicultural Education Requirement for graduation. (CSU) (Degree Credit)