BMGR 430

Marketing Principles

Fullerton College · UGRD · Fall 2026

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Introduces the student to the marketing principles of product, price, distribution and promotion in support of goods and services. The course will focus on real world application and current business case studies. The student will learn to apply marketing skills in the development of a marketing plan. (Apportionment)

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Class #fullerton-0586Fall 2026UGRD18 credits
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