SURVEY OF MASS COMM

Catalog description

This is a course in developing media literacy skills. This introduction to mass communication is designed to provide an overview of American mass media, including historical, social, cultural, economic, political, and ethical perspectives. Discussions cover the structure and organization of the major media--print, television, film, music, radio, and Internet--and include an examination of how industries and institutions of mass media affect our daily lives. Students are encouraged to think critically about mass media, their effects, the forces that shape them, and the consumer's vulnerability to and power over media.