ADV 4323

Branding and Social Media

University of Florida-Online · UGRD · Fall 2026

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The basics of developing an Integrated Marketing Communication (IMC) plan; the role the social media marketing plan plays in the IMC; learn to develop a Social Media Marketing Plan with a focus on branding; and the impact of social media on a brand.

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Class #florida_online_2-0033Fall 2026UGRD3 credits
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