ADV 3008

Principles of Advertising

University of Florida-Online · UGRD · Fall 2026

1 section

Catalog description

Overview of the concepts, strategies, and tactics of modern advertising. Explores the role of advertising in society, culture, and economics, as well as the industry and its key organizations. Introduces specific practices used to develop, place, and evaluate both traditional and digital ads.

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Class #florida_online_2-0016Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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