MGT 5312
Health Care Marketing and Strategy
Florida Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Examines the principles and concepts of marketing as they apply to health care organizations. Discusses the nature of marketing strategy, the environment in which marketing operates, the consumer decision-making process, market research, market mix, and monitoring and controlling the marketing process. Prerequisite: MGT 5019
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001
Availability not recently verifiedClass #florida_online-1781Fall 2026UGRD3 credits
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