Marketing in An Internet-Based Environment

Catalog description

Develops the organization’s marketing function in an expanded, multi-channel capacity to conduct eBusiness in an Internet-based environment. Discusses barriers to eBusiness market entry and their impact on the organization’s decision making. Analyzes sources of product/service availability and cost reduction strategies in eBusiness. Recommended: Background knowledge equivalent to MGT 5019 Marketing and MGT 5160 Introduction to eBusiness .