EMK 3607

Integrated Marketing Communication Management

Florida Institute of Technology · UGRD · Fall 2026

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Studies the development and execution of the marketing communication process. Covers a variety of available media channels. Includes traditional and online sources. Emphasizes the importance of using a fully integrated approach in the formulation and management of a media marketing plan. Prerequisite: EMK 3601

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Class #florida_online-1804Fall 2026UGRD3 credits
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