BUS 5657
Advanced Market Research
Florida Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Examines the consumer decision-making processes and behavior through the application of qualitative and quantitative research methods. Includes problem identification, secondary research, data gathering, analysis, interpretation and report writing. Prerequisite: BUS 5470
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001
Availability not recently verifiedClass #florida_online-0689Fall 2026UGRD3 credits
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