BUS 5656

Consumer Behavior Strategies

Florida Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

Examines the consumer decision-making process and its societal, environmental, group and economic determinants. Includes research, analysis and strategy development in consumer motivations, values, wants, needs and behavior. Prerequisite: BUS 5470

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Class #florida_online-0688Fall 2026UGRD3 credits

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