BUS 5629

Integrated Internet Strategies

Florida Institute of Technology · UGRD · Fall 2026

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Uses cases studies to integrate concepts, practices and technologies of internet marketing. Demonstrates effective internet marketing campaigns, building and promoting a web presence, techniques for search engine optimization, and diagnostic and performance tracking using web analytics. Focuses on the organizational perspective of global strategies. Prerequisite: BUS 5460 and BUS 5621 and BUS 5623

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Class #florida_online-0677Fall 2026UGRD3 credits
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