BUS 5621
Internet Marketing
Florida Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Introduces electronic commerce distribution channels, web-based marketing and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for internet marketing and techniques and methods for online market research and internet marketing strategies based on the marketing mix. Prerequisite: BUS 5460
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001
Availability not recently verifiedClass #florida_online-0674Fall 2026UGRD3 credits
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