BUS 5476
Strategic Marketing
Florida Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Includes strategic analysis of a firm’s activities from the marketer’s point of view. Gives attention to marketing strategy formulation, implementation and control. Assesses strategies for the functional areas of marketing (product, pricing, distribution and promotion) and their relevant application to e-commerce. Prerequisite: BUS 5470
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001
Availability not recently verifiedClass #florida_online-0658Fall 2026UGRD3 credits
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