BUS 5470
Marketing Management
Florida Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Examines the tools and techniques of managing marketing activities as well as an analysis of the marketing process. Emphasizes decision-making, the refinement of skills needed to recognize and solve marketing problems, and effective communication of recommendations. Uses case analysis extensively.
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001
Availability not recently verifiedClass #florida_online-0657Fall 2026UGRD3 credits
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