BUS 4686

International Marketing

Florida Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

Addresses the importance of gathering, analyzing, disseminating and responding to international sources of marketing intelligence. Students learn to analyze environmental forces, make marketing mix decisions and plan and implement international market entry strategies. (WPS) Prerequisite: BUS 3601

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Class #florida_online-0591Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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