BUS 3612
Hospitality and Tourism Marketing
Florida Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Introduces the key drivers of customer satisfaction and behavior. Explores the scope, complexity and challenges of the hospitality, recreation and travel industries. Focuses on situation analysis and the planning and management of facilities to increase customer value, loyalty and satisfaction. Prerequisite: BUS 3601 or EMK 3601
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001
Availability not recently verifiedClass #florida_online-0551Fall 2026UGRD3 credits
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