BUS 3611

Entertainment and Sports Marketing

Florida Institute of Technology · UGRD · Fall 2026

1 section

Catalog description

Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategies. Prerequisite: BUS 3601 or EMK 3601

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Class #florida_online-0550Fall 2026UGRD3 credits

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Instructor: Staff

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