BUS 3607
Marketing Research
Florida Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Introduces measurement and research techniques, problem identification and resolution through formal theory and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research. Prerequisite: ( BUS 2703 or EST 2703 ) and ( BUS 3601 or EMK 3601 )
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Availability not recently verifiedClass #florida_online-0549Fall 2026UGRD3 credits
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