BUS 3607

Marketing Research

Florida Institute of Technology · UGRD · Fall 2026

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Introduces measurement and research techniques, problem identification and resolution through formal theory and evaluation and interpretation of market research. Emphasizes design, execution, analysis and interpretation of both qualitative and quantitative primary research. Requires production of a formal report from primary research. Prerequisite: ( BUS 2703 or EST 2703 ) and ( BUS 3601 or EMK 3601 )

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Class #florida_online-0549Fall 2026UGRD3 credits
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