BUS 3605
Consumer Behavior
Florida Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Examines the consumer decision-making process and its societal, cultural, environmental, group and economic determinants. Includes consumer motivations, values, wants and needs. Teaches how to develop marketing strategies that effectively serve consumers and how to use the managerial perspective to improve marketing strategy decisions. Prerequisite: BUS 3601 or EMK 3601
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001
Availability not recently verifiedClass #florida_online-0548Fall 2026UGRD3 credits
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