BUS 3603

Advertising and Promotion Management

Florida Institute of Technology · UGRD · Fall 2026

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Covers various advertising techniques used in radio, TV, magazines, newspapers, direct mail and billboards, including the relative advantages of the different media. Also reviews the integration of advertising as one element within the promotional and marketing mix. Prerequisite: BUS 3601

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Class #florida_online-0547Fall 2026UGRD3 credits
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