Product and Pricing Strategies

Catalog description

This course familiarizes students with product and service components and strategies based on customer wants and needs. It emphasizes using market research data and marketing models for new product development and management by developing an understanding of idea generation, concept evaluation, optimal product design, test marketing, packaging, product testing, pricing, and brand definition. Also, the course exposes students to proven concepts, techniques, and frameworks for assessing and formulating effective pricing strategies. Prerequisite: MAR1011.