Marketing Strategy Capstone Coure

Catalog description

This course views marketing as both a general management responsibility and an orientation for an organization that helps one create and sustain customer value. Specifically, the course attempts to help develop knowledge and skills in the application of advanced marketing frameworks, concepts, methods, and strategies for making strategic choices at the business level by analyzing the external marketing competitive environment. The course will also help participants understand critical marketing problems better by analyzing them rigorously and will enhance their skills in either designing or evaluating marketing model-based strategies and a marketing plan. Prerequisite: Completion of all lower-level coursework.