Tourism & Hospitality Marketing

Catalog description

This course introduces the principles, concepts, and systems utilized in the marketing and sales areas within the hospitality industry. It teaches students about the world's largest industries, from destination planning, hotel, and restaurant management to sports, entertainment, and event management, and includes the study of geography, economics, and world cultures, traveler motivation and consumer needs, the industry's economic and environmental impacts, domestic and international travel, and sales tourism. This course also covers critical branding and marketing principles, practices, and strategies as applied in the tourism and hospitality industries and makes decisions to manage or solve tourism-marketing problems. Prerequisite: Completion of all lower-level coursework.