Entrepreneurial Marketing

Catalog description

The study and practice of marketing in all aspects of an entrepreneurial venture is the focus of this course. The coursework will encompass the definition of market opportunities, value propositions, target marketing, positioning strategy, branding, promotion, distribution, pricing, and customer relationship management, all within the context of entrepreneurial selling, resources, and culture. The course will address how start-ups, early growth stages, and more mature companies have used entrepreneurial marketing as an essential competitive weapon to grow their businesses by gaining customers, driving revenue, acquiring funding, and recruiting A-level employees, advisors, and directors. Prerequisite: Completion of all lower-level coursework.