Brand Marketing

Catalog description

This course identifies the ingredients for building an inspired brand, departing from traditional perspectives. The course will provide students with an appreciation of the role of branding and (taking a consumer-centric approach) will augment the student's ability to think creatively and critically about the strategies and tactics involved in building, leveraging, defending, and sustaining inspired brands for gaining a competitive position in the market. Prerequisite: Completion of all lower-level coursework.