Retail Marketing

Catalog description

This course explores the domain of retailing: marketing to the final customer in the context of a marketing system. Attention is concentrated on the fundamentals for successful retail store management by emphasizing basic marketing principles and procedures, including merchandising, marketing promotions, mark-up/mark-down, pricing, stock-turn, sales and planning, location, buying, merchandise control, policies, services, profits, training and supervision of the retail sales force, and administrative problems. Prerequisite: Completion of all lower-level coursework.