Introduction to Social Media for Managers

Catalog description

Tactics for social media management and marketing. Students will learn best practices and critical communities involved in social media for business, and an overview of the policies, rules, regulations, and marketing mix strategies that social media practitioners must keep in mind. The course will also explore the various community spaces where online marketing is moving next. Finally, the course will cover the different measuring tools for social media and how to overcome the core challenges when implementing social media in a corporation. Prerequisite: MAN2021.