MAR 2011

Principles of Marketing

Florida State College at Jacksonville · UGRD · Fall 2026

1 section
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This course presents an overview of marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. Other major topics include, but are not limited to, customer value, marketing research, marketing strategy, product development and life cycle, promotional mix and global marketing.

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Class #florida_jacksonville-1092Fall 2026UGRD- credits
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