Entrepreneurial Marketing and Sales

Catalog description

This course explores how entrepreneurs effectively bring products and services to market through strategic marketing and sales practices. Students will learn how to navigate product development and the product life cycle, apply pricing strategies, and create compelling value propositions through targeted promotion. Emphasis is placed on personal selling, distribution and location strategies, market research, segmentation, targeting, positioning (STP), customer relationship management (CRM), and branding. By the end of the course, students will integrate these concepts to develop a comprehensive marketing plan for a new or existing venture.