Sport Facility & Event Mgt.

Catalog description

An understanding of the role of the sport facility in society is stressed. Topics include building a facility, feasibility studies, financing a facility, furnishing of a facility, types of facilities, producing events, day-to-day operations, concessions, maintenance, franchise interaction, and the career paths to become a successful facility manager. Special event programming topics covered include protocols in planning sports events, risk management assessment, celebrity contracts, media marketing, sponsorship, merchandising, advertisement, hospitality, and assessment of event success.