MAR 4860

Customer Relationship Mngmt.

Florida Gulf Coast University · UGRD · Fall 2026

1 section

Catalog description

The management of customer relationships has become the centerpiece of business strategy. This course introduces the student to CRM and emphasizes the financial and technological aspects of managing customer relationships.

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Class #florida_gulf_coast-1634Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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