MAR 4841

Services Marketing

Florida Gulf Coast University · UGRD · Fall 2026

1 section

Catalog description

The selection, development, execution, and measurement of marketing strategies in service organizations, including the strategic and tactical differences in the marketing of services from those methods used in traditional product marketing.

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Class #florida_gulf_coast-1633Fall 2026UGRD3 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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