Global Business Strategy

Catalog description

Addresses the cross-cultural skills necessary for managers to engage in the strategic planning and implementation process from a global perspective. Since the value chains of almost any business today cross international boundaries (whether in the resource or distribution portions of the chain, or in the organization itself), all strategic planning must take into account a global scope. Students learn strategic planning processes that can be applied locally, globally, or both, especially in terms of strategic placement of organizational functions to create maximum value and to expand market opportunities. Students will engage in case analysis and other organizational research that will sharpen their abilities in analytical and critical thinking in terms of business strategy. Course to be taken in last semester.