Media Entrepreneurship

Catalog description

This course examines the evolution of media business models and the entrepreneurial opportunities that emerge as technology reshapes how content is produced, distributed, and monetized. Students analyze the history of media innovation from print to Web 3.0 to understand how entrepreneurs and creative leaders have disrupted traditional industries and created new platforms. Through case studies, guest lectures, and project-based learning, students explore the intersection of creativity, technology, and entrepreneurship to identify and design opportunities in today’s rapidly evolving media landscape.