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MKT 420Marketing Strategy
Fisk University · 3 credits · UGRD
Catalog
The course addresses the development, implementation, and evaluation of strategic marketing programs. The topics focus on the exploitation of strategies that result in competitive advantage. The ethical and cultural aspects of practical and effective marketing are introduced.
Recent sections
Fall 2026 · 1 section
Aug 17 – Dec 11
| Section | Days & time | Location | Instructor |
|---|---|---|---|
| 01Class #6674-MKT-420-01 | Time not published | Not published | Walter Knox |