Digital Marketing

Catalog description

This course introduces a paradigm of dynamically and directly interacting with customers through digital means by providing a framework and tools for managing and analyzing an organization's virtual presence for marketing purposes. Students will learn to apply concepts of digital marketing through practical projects and assignments. Students are given the opportunity to experience and analyze the effects of creating, promoting, and adapting an online identity for a marketing, entrepreneurial, or digital media organization. As part of this course, students will also achieve Google Ad Words and Hubspot certifications.