Social Media and Digital Marketing

Catalog description

This class introduces social media and tools, their use in marketing, and their impacts on the business world. Students will understand the use of social media and make recommendations of popular web applications for marketing and business uses. They will also describe new business models and opportunities that the web and social media enable. Through readings, in-class exercises, projects, and presentations, students will learn about current web technologies, strategies for integrating web-enabled capabilities in the enterprise, and their impact on organizational functions such as marketing, branding, or crowd-sourcing and the innovative management of consumers. Students will apply their knowledge of social media technologies by creating, managing, promoting, and recommending social media for a real business. This course will be cross listed with ISBA 415 .