Health Communication Campaigns

Catalog description

This course provides a hands-on introduction to the theories and practices of mediated health communication campaigns. Students learn the fundamental aspects of designing, implementing, and evaluating health campaigns, defined as systematic efforts to promote healthy behaviors and prevent disease, and to influence public opinion and policymaking about health and healthcare issues. Essential considerations for designing and implementing effective health campaigns are presented, including health behavior change theories; audience, message, and channel factors; the health and medical portrayals in news and entertainment media; and the role of PR in health communication campaigns.