BSB 4391
Consumer Behavior
Faulkner University · UGRD · Fall 2026
1 section
Catalog description
A survey of the basic concepts that drive buyer behavior. Focus on understanding customer needs, decision-making processes, and situational, psychological, and social influences that inform consumers.
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001
Availability not recently verifiedClass #faulkner-0204Fall 2026UGRD3 credits
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