— Brand, Spatial Experience and Retail Design

Catalog description

This course encompasses how the consumer experience can be enhanced through store planning, visual merchandising, and of point of purchase display. Store, fixture, and point-of-purchase design is applied to commercial environments. Overall store design, product presentation, and fixture design, as well as point-of-purchase design are applied to developing commercial environments that communicate fundamental brand narratives and anticipate customer behavior. Prerequisite(s): VP 303 .