— Strategic Product Management

Catalog description

Students learn strategic product management from concept to consumer, analyzing both hard home categories (furniture, appliances, fixtures) and soft categories (textiles, bedding, decorative accessories). Emphasis includes applying industry analysis frameworks, understanding macroeconomic forces, market opportunities, and navigating complexities of developing, managing, marketing, and distributing home products across diverse retail environments. Prerequisite(s): HP 315 and HP 316 .