— The Business of Beauty 360°

Catalog description

An introductory course which will provide students with a dynamic overview of the global beauty industry. Students will gain an understanding of the different sectors of the business and will experience through assignments, business case studies, in class exercises, and field trips, the many unique aspects of beauty as a business. Prominence will be given to the history of the beauty industry, the distinctive aspects of beauty marketing, and the role of cultural differences, which mold the business of beauty throughout the world.