AC 471
— Media Planning
Fashion Institute of Technology · UGRD · Fall 2026
1 section
Catalog description
Examines the relationship between the marketing plan and media planning. This course develops students' understanding of pre- and post-placement media analysis and research. Students develop a media plan utilizing research data and reports from current case histories. Prerequisite(s): AC 271 and MA 222 .
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Availability not recently verifiedClass #fashion-0044Fall 2026UGRD
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