— eCommerce & Omnichannel Marketing Communications for Integrated Marketing Communications

Catalog description

In this course, students learn how to plan for eCommerce Marketing (from a Marketing Communications perspective) from the definition of the objectives to the formulation of personas, the development of traffic generation, conversion and (re)generation strategies and tactics, the integration of Omnichannel capabilities and how to evaluate performance. Prerequisite(s): DM 435 .