— Computer Applications for Marketing Communications

Catalog description

AC 361 is an intermediate level computer course designed to improve skills in word processing, spreadsheets, desktop publishing and presentation through the use of marketing communications case studies. Emphasis will be on using software applica­tions to solve marketing communi­ca­tions problems and to enhance target audience communication and response. Prerequisite(s): AC 161 or FM 203 or MG 153 .